Juul is waging a comeback with high-tech safeguards meant to keep vapes away from teens

October 23, 2025 by nypost.com

Juul is waging a comeback with high-tech safeguards meant to keep vapes away from teens

Juul Labs, tarnished by legal battles, aims for a comeback by focusing on adult smoking cessation with their new device, Juul2. Equipped with biometric safeguards and a companion app, the product targets smokers while restricting access for minors. Despite controversy and financial setbacks, investor James Sagan sees potential in Juul's resurgence. The company, once linked to youth vaping, faces regulatory challenges and mixed scientific opinions on its effectiveness. Embracing independence after Altria's exit, Juul's future hinges on Juul2's success in a competitive market. Sagan remains hopeful about Juul’s mission to address public health issues.

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