Japan’s Sharp Smoking Decline Tied to Rise in Heated Tobacco Use
August 05, 2025 by 24shareupdates.com
Japan’s Sharp Smoking Decline Tied to Rise in Heated Tobacco Use
According to a study published in October 2024 in the international peer-reviewed journal Tobacco Control, “Transformation of the Tobacco Product Market in Japan, 2011–2023,” per capita and total cigarette sales in Japan decreased by more than 50 percent between 2011 and 2023. This trend remained relatively flat until 2015, when HTPs were introduced to the Japanese market, after which the rate of decline accelerated markedly.
15.40% of the adult population are current smokers. There are approximately 16.9 million current smokers in Japan 24.20% of men are current smokers but only 7.10% of women.
SOURCE: GSTHR
