Hoekstra: Tobacco industry's vape claims echo 'light' cigarette lies

October 01, 2025 by euractiv.com

Hoekstra: Tobacco industry's vape claims echo 'light' cigarette lies

EU Climate Commissioner Wopke Hoekstra warned that the tobacco industry’s claims about vapes being less harmful than cigarettes mirror past misleading tactics used with “light” cigarettes. He stressed that nicotine in new products is still very harmful, damaging blood vessels, impairing vascular function, and stimulating tumour growth. The European Commission is now preparing its first assessment of the health impacts of new tobacco and nicotine products, with a focus on preventing youth uptake. Hoekstra has also been pushing for higher taxation on cigarettes, e-cigarettes, heated tobacco, and nicotine pouches.


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