Graphic warnings on tobacco products are losing their impact – here are 5 ways to improve them
September 15, 2025 by rnz.co.nz
Graphic warnings on tobacco products are losing their impact – here are 5 ways to improve them
Large pictorial warning labels on tobacco products aim to reduce smoking appeal through shocking images of health consequences. Approaches like emphasizing costs, family impact, and emotional harm to others are being tested for effectiveness in promoting quitting. Addressing individual experiences, balancing emotions, and rotating warnings regularly are key to improving the impact of on-pack warnings. Enhancing messaging with positive inserts can motivate quitting attempts. Recommendations suggest introducing new warnings every six months to maintain effectiveness. By understanding diverse responses to warnings, tailored approaches can effectively discourage smoking. This initiative aims to complement comprehensive strategies targeting smoking addiction and accessibility.
