From cigarettes to snuff to nicotine pouches: the unusual Icelandic model for tobacco harm reduction
November 20, 2025 by gsthr.org
From cigarettes to snuff to nicotine pouches: the unusual Icelandic model for tobacco harm reduction
The new Briefing Paper, “From cigarettes to snuff to nicotine pouches: the unusual Icelandic model for tobacco harm reduction”, is now available. The paper provides an overview of how Iceland has transitioned from high smoking rates to becoming one of the world’s leading examples of tobacco harm reduction. It explains how strict tobacco control measures, combined with the growing availability of lower-risk nicotine products such as snuff, vapes, and especially nicotine pouches, have led to a significant decline in cigarette use. The briefing explains how these products are regulated, how their use has been changing, and what this means for public health. You can read the full document here: gsthr.org.