Fragmented nicotine laws leave Europe's youth vulnerable despite policy aims

January 05, 2026 by brusselstimes.com

Fragmented nicotine laws leave Europe's youth vulnerable despite policy aims

The European Commission's Safe Hearts Plan aims to protect youth from nicotine harms. Harmonizing regulations on online sales can prevent minors' access. Different EU countries have varying rules on nicotine products, leading to price and availability differences. A ban on cross-border online sales of nicotine products is crucial to uphold tobacco policy goals, prevent illicit trade, secure tax revenues, and support compliant domestic businesses. Norway's upcoming ban sets an example for the EU to follow in the revised Tobacco Products Directive. By implementing this ban, the EU can better protect public health and prevent underage sales effectively.

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