Flavours attract youth to use e-cigarettes - study
September 17, 2025 by dailynews.co.za
Flavours attract youth to use e-cigarettes - study
Research found that non-menthol e-cigarette flavors attract youth and contribute to increased usage. These findings published in the British Medical Journal Open highlight the link between flavors, youth interest, and potential harm to developing brains. Fruit and candy flavors specifically reduce perceived harm and increase appeal. Researchers advocate for banning non-menthol flavors to curb youth e-cigarette use, emphasizing the addictive nature of nicotine and potential health risks. Studies also show flavor influence on adult usage. Overall, flavors play a significant role in attracting both youth and adults to e-cigarettes, impacting preferences, appeal, willingness to use, and product harm perceptions.
