Fed Up with the FDA, Big Tobacco Goes Nuclear
September 16, 2025 by vaping360.com
Fed Up with the FDA, Big Tobacco Goes Nuclear
NJOY, an Altria Group vape subsidiary, has filed a lawsuit against the FDA, claiming delays in deciding on NJOY vape products violate the Tobacco Control Act. On the same day, Altria announced plans to launch a new nicotine pouch brand without FDA authorization. R.J. Reynolds also launched flavored disposable vapes without FDA approval. NJOY argues that the FDA's delayed decisions may suggest a de facto ban on flavored products. Despite providing scientific evidence, NJOY's supervisory appeal has not been resolved after almost three years. Altria and Reynolds are pushing boundaries by introducing new products without FDA consent, citing reasons such as exceeding review timelines and legal loophole interpretations.
