Experts concerned over health effects of high-dose nicotine pouches as sales soar in UK

November 12, 2025 by theguardian.com

Experts concerned over health effects of high-dose nicotine pouches as sales soar in UK

Colorful nicotine pouches are the tobacco industry's latest product, marketed as "tobacco-free" but filled with nicotine for a discreet buzz. Despite potential benefits for smokers trying to quit, concerns about addiction and health risks persist. Sales are rising, appealing to younger age groups with revamped marketing. Growing awareness among youth highlights accessibility and potential health issues, with worries about transitioning to more harmful products. The high nicotine content, addictive nature, and unknown long-term effects raise red flags, especially for developing brains. Regulations aim to curb underage use and limit flavors, acknowledging reduced harm compared to smoking but emphasizing the need for caution in preventing non-smokers from starting.


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11.80% of the adult population are current smokers. There are approximately 6.7 million current smokers in United Kingdom 13.60% of men are current smokers but only 10.10% of women.
SOURCE: GSTHR

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