Canada banned flavored vapes. Cigarette sales surged.

January 16, 2026 by reason.org

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Canada banned flavored vapes. Cigarette sales surged.

Research indicates that banning flavored e-cigarettes can lead to increased sales of traditional cigarettes, undermining public health goals. A study examined Canadian data from 2018-2023, showing that flavor restrictions boosted cigarette sales by nearly 10%. When provinces eliminated flavored e-cigarettes from common outlets, cigarette sales rose significantly. Despite the dangers of smoking, e-cigarettes are considered safer. Past studies suggest flavor bans increase cigarette purchases and youth smoking. Canada and the U.S. have strict tobacco regulations, with both countries experiencing significant smoking-related deaths.


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10.60% of the adult population are current smokers. There are approximately 3.5 million current smokers in Canada 13.10% of men are current smokers but only 8.10% of women.
SOURCE: GSTHR

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