Calls for changes to how vapes are sold to curb appeal to teens
September 22, 2025 by independent.co.uk
Calls for changes to how vapes are sold to curb appeal to teens
Research suggests selling vapes in plain packaging could deter children while still serving as a tool for adult smokers to quit. A study by UCL and King’s College London showed standardised packs with limited flavor descriptions reduced youth appeal by 15%. Interest among adults remained steady. The Tobacco and Vapes Bill aims to regulate vape marketing to protect children while supporting smokers trying to quit. The study emphasized finding a balance to discourage youth vaping without hindering adult cessation efforts. Standardized packaging could be effective in reducing youth interest without impacting adults' perception of harm. The findings highlight the importance of regulating vape packaging to strike a balance.
11.80% of the adult population are current smokers. There are approximately 6.7 million current smokers in United Kingdom 13.60% of men are current smokers but only 10.10% of women.
SOURCE: GSTHR
