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So here is my half century blog post.  Thanks for all the positive feedback. The cheques are in the post. Sorry I don’t do online banking.

Snus is banned across the EU, except in Sweden. Swedish Match, the leading snus manufacturer, initiated a challenge against the ban. In January 2017 the High Court in London ruled that the challenge should be heard at the European Court of Justice in Luxembourg.  The hearing took place on 25 January 2018.

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You would think that any government looking at these figures for the steep decline in smoking among those under 25 would be a cause for celebration, Yes, over the same period, snus use has gone up, but that blows a hole in the gateway theory while all the independent evidence makes it clear that snus is so much safer than tobacco. The government gets what it wants – dramatically reduced smoking rates among young people (and among the population overall) while the population at large including young people make the consumer choice to use a safer product. Win-win? No, not at all.

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Over January 24th/25th, the US Tobacco Products Scientific Advisory Committee (TPSAC) sat in session to consider PMI’s Modified Risk Tobacco Product Application (MRTPA) for the heated tobacco product IQOS. In preparation for the meeting, the FDA produced its own briefing document in which the top banana regulatory body acknowledged that:

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If you attach the word Big to any multi-national industry, it immediately takes on a threatening and evil connotation: Big Pharma, Big Food, Big Alcohol, Big Energy and of course, Big Tobacco. And often this is for very good reasons: their prime directive is to make profits for shareholders, often at the expense of customers’ health and wellbeing (eg fast food, cheap alcohol and cigarettes) and have used their extreme wealth at best to try and thwart legislative controls on their business and at worst, engaged in rampant bribery and corruption.

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Language matters. In my last blog, I highlighted the campaign by Cancer Research UK to counteract the idea that e-cigarettes are just as dangerous as smoking.  And part of the problem resides in conflation of ‘smoking’ and ‘tobacco’ when communicating about smoking-related death and disease and more generally the denial of accurate public health information to smokers.

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First off, if it’s not too late, a happy new year to all and for those who have seen the new Star Wars movie, let the Resistance to public misinformation about tobacco harm reduction intensify with the growing Force of evidence. (OK that’s enough). And to see in the new year with a bang, is a very welcome development.

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I recently wrote a blog for the website of the Wellcome Institute called Guerrilla Public Health. It was a brief overview of the history of harm reduction in the UK and centred on the fact that the early days of harm reduction were really driven from the bottom up, by drug users themselves concerned about their health and supported by other enlightened health professionals. It was the introduction of needle exchange schemes and a far more flexible approach to opiate substitute therapy that kept incidence of HIV among UK drug users down to some of the lowest levels in Europe. From small and isolated beginnings, the drug harm reduction movement now has global reach.

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One of my favourite Woody Allen quotes come from his film Stardust Memories which goes, “intellectuals are like the Mafia. They only kill their own.”  Fortunately, within the conflicted world of tobacco control and tobacco harm reduction, there are relatively few albeit influential sabre-rattlers. But this area of public and scientific discourse is relatively new, so plenty of time for the dogs of war to be let loose.  I’m sure the hurricanes of hate blow through the climate change community and there is this salutary tale about Amy Cuddy, a social psychologist. She built a career on research around power posing, the idea that briefly adopting assertive, open poses can improve one’s performance in various social settings (in part because doing so cues certain hormonal changes).

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There is a long-standing and recognised procedure for the publication of academic papers. They go through a peer-review process, suggestions may or may not be made by anonymous reviewers back to the authors. Ultimately the paper may or may not be finally accepted. If it is published, then there may be a letter or letters to the editor criticising the paper, sometimes on grounds of methodology or conclusions drawn from findings. The original authors are given a chance to respond and life goes on. This is the normal cut and thrust of academic publishing. In that world, it is a question of publish or die and if you do put your head above the parapet, be prepared to be shot at.

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There are some cracking reads to highlight this week. This one by Adam Creighton in The Australian reproduced in full here because of bloody paywalls. Disruptive technology or what! I would take issue on a couple of points. First, people don’t inject methadone in drug consumption rooms and recent revelations about Big Tobacco antics don’t get current executives off the hook of past misdemeanours. That said…..

Ban on nicotine will do us more harm than good

You don’t have to be a medical insider to understand that smoking a substance that causes cancer is a lot more damaging than smoking one that doesn’t. 

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The wires this week were not so much humming as soaring in full operatic splendour over the vexed subject of whether addiction is a brain disease (hereafter BDMA or Brain Disease Model of Addiction).  It was sparked by a very interesting development in the addictions field, akin to the split among academics, clinicians and public health officials over safer nicotine products.

A fissure has opened between those who subscribe to the BDMA and those who believe that the phenomenon of addiction is far more complex than such a reductionist conclusion allows.  While the American psychologist Stanton Peele has been challenging the BDMA for years, he has often been a lone figure in an addictions landscape where the BDMA has become the orthodoxy, promoted vigorously by the multi-million-dollar US addictions industry and by such august bodies as the US National Institute on Drug Abuse, a federal agency which funds more addiction research than any other institution on the planet.