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THE government’s plan to reduce the number of smokers by 15% by 2025 may be a little far-fetched as they ignore exploring more practical and efficient methods available.

Previous measures such as raising taxes and the price of tobacco in a bid to reduce consumption had not only been ineffective, but also catapulted the growth of the illegal cigarette market. [...] Public Health expert Professor Dr Sharifa Ezat Wan Puteh, was quoted saying that the tobacco harm reduction strategy could be used as an alternative solution.

However, it would face many hurdles as it was still not well-received by Malaysians in general.