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A study of 200 teens and young adults used eye-tracking technology to determine that tagging vaping-related influencer Instagram posts with #ad or #sponsored was effective in grabbing attention. [...]
"The e-cigarette industry is paying these social media celebrities to do what they do best -- shape young people's behavior. And our study gives us some hope that placing labels on these posts might be an effective tool to discourage young people from picking up a harmful habit," said Liz Klein, the study's lead author and an associate professor of health behavior and health promotion at The Ohio State University.