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Malaysia can learn from Australia’s mistake in tackling the tobacco black market by imposing higher excise duty on tobacco products, said an international non-governmental organisation (NGO) based in Australia. Retail and Trade Brands Advocacy (RTBA) was commenting on a report by the Australian Parliamentary Joint Committee on Law Enforcement on the illicit tobacco market which said the price-based approach led to a growing number of people turning to cheaper alternatives to legal cigarettes instead.