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A distributor of nicotine pouches in New Zealand, Miles Illemann, has previously explained that the product is more effective than e-cigarettes and that his company’s mission is helping New Zealand achieve smokefree status by 2025. “They just have such a high, proven effective rate. What we’re seeing in European countries is nicotine pouches have a success rate of 60-75 percent in getting people to quit smoking.” However, pointed out Illemann earlier this month, the Smokefree Environments and Regulated Products (Vaping) Amendment Bill has banned the pouches, in what is a loss for tobacco harm reduction.[...]