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The report, “Burning Issues: Global State of Tobacco Harm Reduction 2020”, claims that the death toll from smoking-related diseases can be markedly reduced by adopting alternative products [...] that present substantial harm reduction.

It is believed that tobacco harm reduction (THR) products provide a feasible solution for people who want to switch from smoking to alternative products that can satisfy their nicotine craving for less the risk.

For countries such as Zimbabwe, it could provide a lifeline for the tobacco sector while at the same time helping to markedly reduce the health risks associated with consumption.