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Philip Morris, the company that markets the Marlboro brand of cigars, announced that it will leave cigars in Mexico, a market in which it has a 65% share, to promote other forms of smokeless tobacco consumption with its IQOS device.

“We want to have a positive impact on the 15 million smokers in the country. For this reason, we have decided to open the way to science and innovation through revolutionary products such as IQOS, and to achieve a smoke-free future in the country as part of our goals for 2030 ”, said Andrzej Dabrowski, CEO of Philip Morris Mexico, a statement.