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Tobacco harm reduction (THR) is a health strategy implemented to curtail the risks associated with tobacco products to users and society at large. The concept of THR dates back to 1976 when Professor Michael Russell, also considered the father of tobacco harm reduction, stated that people smoke for nicotine but they die from the tar. Russell’s advocacy that the ratio of tar to nicotine could be the key to a less harmful smoking experience has served as a stencil for strategies implemented against tobacco harm by health organizations today.