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s2sdefault

We announced to the government [of Kenya] about two years ago now that we had the intention to invest $25 million in a new manufacturing site. This is part of the group’s strategy to move the business into potentially harm-reduced products.

Basically, we are providing more choices and allowing people to move away from smoking. That strategy has been in place at the group level for over 10 years in terms of research and development. But, as a business, now we are at a position to start expanding the footprint of these new categories around the world.