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It’s time to end the flavor trap and stop Big Tobacco from targeting Missoula kids with flavored e-cigarettes, cigarillos, hookah, chew and other products.

As Missoula physicians who treat local children, we believe the industry already has had too much lead-time in enticing youth with its deadly products and creating a new generation of users. We need to act now. After hearing the call for action from dozens of community members [...] we are excited that the Missoula City Council has introduced an ordinance to restrict the sale of all flavored tobacco products in our community.