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Advertising on TV and online, being offered free tobacco products and exposure to smoking in public places are the biggest drivers of tobacco use among teens in South Asia, a new study suggests. The research, led by the University of York, looked at data from Global Youth Tobacco survey on the tobacco use of just under 24,000 adolescents in Bangladesh, India, Pakistan and Sri-Lanka. "The study provides a vital message for policy makers that the current form of anti-tobacco media campaigns are unlikely to work on young people in South Asia [...]