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MINNEAPOLIS — Government regulation hurt e-cigarette sales, but Goldman Sachs Managing Director Bonnie Herzog remains “cautiously optimistic” about the category.

“Certainly, I was a lot more bullish a couple of years ago when regulation was more limited,” Herzog recently told [...]
The U.S. Food and Drug Administration’s flavored cartridge ban, state-level tobacco sales bans in places like California and Massachusetts, the THC vaping crisis and a long and expenses premarket tobacco application (PMTA) process all stunted the category’s growth, Herzog said.