With e-cigarette use in Iowa high schools considered at epidemic levels, the American Lung Association is launching a new effort designed to reduce vaping by teens — and even younger.

Alyssa DePhillips, health promotions manager for the Lung Association in Iowa, says protecting lung health is vital. “We’re excited about this public awareness campaign called ‘Get Your Head Out of the Cloud!'” DePhillips says. “It’s really designed to give parents the facts about e-cigarettes and support conversations before the kids are starting to vape, or before they’re offered vapes from their friends.”