New research by BAT indicates that modern oral products (MOPs) showed lower toxicity responses in certain assays than traditional cigarettes.
Scientists analysed the toxicological impact of one of BAT's nicotine pouch products, formerly called Lyft and now known as Velo, in an in vitro laboratory-based test. Velo was compared with a reference cigarette (1R6F) and reference Swedish-style snus pouch (CRP1.1).
Velo was found to be less biologically active than cigarette smoke and snus, even at greater concentrations of nicotine, across a range of tests. [...]