KUALA LUMPUR: The the e-cigarette industry remains unregulated in Malaysia and experts believe it is imperative for proper and effective regulation of the sector.

This will raise the standards of products in the market, provide quality assurances to users, and complement the government's long-term goal of reducing tobacco consumption.

RELX Technology, Asia's leading e-cigarette manufacturer, has also expressed strong support for regulations of the industry.

"Reasonable regulations, especially on product standards, protect the interests of consumers," RELX regional director of external affairs Eddie Chew said.