An affiliate of Philip Morris International Inc. (PMI) has opened four stores in the Philippines to offer a “smoke-free” alternative to combustible cigarettes.

The PMFTC Inc. is offering the IQOS brand or its tobacco heating system. This is a smoke-free alternative to cigarettes for adult smokers 21 years old and above.

“We see smoke-free products as an opportunity to reduce the smoking incidence in the Philippines for the benefit of the public health and society at large,” PMFTC President Denis Gorkun said in a statement.