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Easier access to better smoking alternatives woulf usher the decline of smoking prevalence, according to a British physician and tobacco control expert.

“Governments should make e-cigarettes easily available, introduce modest regulations to reduce the risk of irresponsible marketing and product safety approaches, and give a medical endorsement,” said Dr. John Britton, director of the United Kingdom Center for Tobacco and Alcohol Studies, stressing that these were considered the key approaches for countries to adopt if they want to see smoking rates decline.