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Tobacco firms are being warned they face tougher laws unless they do more to clear cigarette butts off the streets.

Environment Minister Rebecca Pow has summoned industry chiefs to a meeting to give them the choice of ramping up their own efforts to collect more discarded cigarette ends, or of being forced to do so.

She is focusing her fire on the Tobacco Manufacturers’ Association and cigarette giants Philip Morris and Japan Tobacco International, which owns the Silk Cut, Camel and Benson & Hedges brands.