As Canada prepares to enact new regulations restricting the promotion of vaping products this week, the P.E.I. Lung Association is turning its focus to social media influencers and their impact on teenagers.
The new rules, which take effect Friday, will prohibit vaping advertisements in public spaces — including online or other media channels — if the ads can be seen or heard by youth.
"I think it will control some of the Facebook or TikTok type advertising that is happening that many parents are unaware of right now," said Julia Hartley, co-ordinator with the P.E.I. Lung Association.