Two public health experts believe that the U.S. Food and Drug Administration's authorization of marketing of IQOS as a modified risk tobacco product should encourage other countries such as the Philippines to take a second look at innovative products as effective means to stop the smoking epidemic.

Prof. Tom Glynn [...] said heat-not-burn tobacco products (HTPs) such as IQOS, electronic cigarettes and other less harmful products provide smokers with better alternatives to cigarettes, as studies show that smoking results in 100,000 deaths in the Philippines each year.