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The European Tobacco Harm Reduction Advocates (ETHRA) has launched a manifesto on behalf of million of smokers who have managed to quit smoking or reduce harm, thanks to safer alternatives such as e-cigarettes and snus, declaring their rights within Europe. ETHRA is comprised of 21 consumer associations in 16 European countries. Launched last May on behalf of 27 million grass roots consumers across Europe who have quit smoking using safer products, the manifesto urged policymakers to recognize the benefits of tobacco harm reduction in advance of World No Tobacco Day.