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KT&G is maintaining its silence on e-cigarette and e-liquid companies' battle against the Ministry of Food and Drug Safety, showing a stark contrast to their efforts to convince the regulator that e-cigarettes are less harmful than burning tobacco.

Industry officials claimed KT&G is refraining from joining the e-cigarette companies' crusade, despite its sizable share in the domestic heated tobacco market and its status as the largest tobacco company in the country, because the company is wary of publicly challenging the government.