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IQOS has been said to mean "I quit ordinary smoking." From a technical point of view, IQOS heats a cartridge made of tobacco sheet, nicotine compounds and glycerin to generate aerosol. Its taste is similar to that of ordinary cigarettes, but the harm of smoke is reduced by more than 90%.

IUOC means "I use ordinary cigarettes." The latest zebra heating technology is applied in this device. It makes smoke from ordinary cigarettes in the way of heating and not burning. IUOC produces the same free-state nicotine as that produced by lighting cigarettes. [...]