The public is generally acutely aware of e-cigarettes and the principle of tobacco harm reduction is increasingly being recognised. Many, however, will not realise that there are many more safer nicotine products than just vaping. Snus is currently banned in the EU apart from Sweden which carved out an exemption and now boasts by far the lowest smoking rates in Europe. New tobacco free snus products have recently been introduced to the market in the UK and elsewhere. Heat not burn tobacco products which are far safer than cigarettes - and reduced smoking prevalence in Japan by a third in less than three years – are also a relatively new harm reduction option. What could be the role of these products for smokers looking to reduce their risk from nicotine consumption?