Flavors in e-cigarette liquids are a critical part of the success formula for quitting smokers. This is the opinion of Acvoda, the consumer organisation for e-cigarette users. All members of Acvoda have successfully quit smoking with the help of electronic cigarettes, in which flavors have played an important role. “It is unbelievable that there is no regard for that, while the State Secretary wants to reach a smoke-free generation.” Acvoda chairman Sander Aspers is astonished that State Secretary Blokhuis cites the argument of under aged vapers as justification for his intention. “The reasoning that flavors are specifically on the market to lure young people is simply a fallacy (...)