New Zealand is putting its faith in e-cigarettes as part of the arsenal of quitting tools available to help us reach our target of being smokefree by 2025. In New Zealand, where around 12.5 percent of us continue to smoke tobacco daily, we are putting our faith in e-cigarettes as part of the arsenal of quitting tools available to help us reach our target of being smokefree by 2025.

“Cessation rates need to increase a lot if we’ve got any chance of meeting the 2025 goal,” says Janet Hoek, a public health specialist from the University of Otago and co-director of ASPIRE 2025.