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The World Health Organization accuses the tobacco industry of devious tactics to get children and young people hooked on their deadly tobacco and nicotine products. In advance of World No Tobacco Day (May 31), the WHO is launching a campaign to alert young people to the dangers they face from the industry’s manipulative practices. Coordinator of WHO’s No Tobacco Unit, Vinayak Prasad, says the tobacco industry invests more than $9 billion a year to advertise its products. He says much of this huge budget targets young people with attractive promotional campaigns.