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Rahul (name changed), a 15 year old boy wanted to try smoking but he was afraid it would damage his lungs. So he thought of giving e-cigarettes and vaping a try. But there was a slight problem — India had just banned the sale of e-cigarettes to protect the health of thousands of others like him. He called his best friend Sonu (name changed), also 15, who assured him getting e-cigarettes or any vaping devices is no “big a deal” and the ban “doesn’t matter”. [...] Teenagers like Rahul and Sonu were the reasons why India imposed a ban on e-cigarettes in September last year.