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WHO is publishing 3 reports to inform countries on the current state of scientific knowledge, and regulatory and policy options available on novel tobacco products such as electronic nicotine delivery systems (ENDS), electronic non-nicotine delivery systems (ENNDS) and heated tobacco products (HTPs). [...] This year’s theme is “protecting youth from industry manipulation and preventing them from nicotine and tobacco use”, and it poses important questions on how the public health community can protect youth from novel products.