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s2smodern

Altria, the maker of Marlboro cigarettes, reports their data show smokers 50 and older are returning to traditional cigarettes after having switched to e-cigarettes.

This trend is reportedly due to a mix of bad press, regulatory crackdowns on nicotine vaping, and — indirectly — the coronavirus pandemic.

[...] Older vaping consumers, Gifford said, are primarily purchasing discounted cigarettes after the sustained vilification of the vapor product category and the Food and Drug Administration’s (FDA) push towards the premarket tobacco application (PMTA) deadline.