Finland has demonstrated that is it possible to reduce the number of smokers without seeing a surge in e-cigarette users, an issue which has become a public health dilemma for the tobacco control community in recent years. [...] Twenty years ago almost a quarter of Finns smoked daily. In 2018 this number dropped to just 14%. At the same time, e-cigarette use remained moderate – only 1% of Finns said they were daily users in 2018.
Meri Paavola was one of the architects of the new regulations that made this possible. [...]