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Rona Ambrose, Canada's former health minister, has joined the board of directors of e-cigarette company Juul. "Smoking remains the leading cause of preventable death in the world, and supporting the potential of harm reduction for adult smokers is an important goal for individuals and health systems," Ambrose said in an emailed statement. "However, these new technologies will not succeed in eradicating cigarettes unless businesses and regulators work together to successfully fight the problem of underage use. We must solve both."