The blu eCigs brand has become the latest electronic cigarette to enter the Food and Drug Administration's regulatory gauntlet in pursuit of retaining its retail presence.
Fontem US LLC, a subsidiary of Imperial Brands Plc, said this week it has submitted a premarket tobacco application with the FDA for several styles of its myblu products.
R.J. Reynolds Vapor Co. said April 15 it had submitted a second and third premarket application for its Vuse electronic cigarette. The applications are for the Vibe and Ciro version of Vuse, the No. 2-selling e-cigarette in the U.S.