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PJ Carroll, the Irish subsidiary of British American Tobacco, has said over 200 million cigarettes it sells a year will be affected by the upcoming ban on menthol cigarettes. The menthol cigarette ban, which takes effect on May 20, covers cigarettes which use flavours to relax the airways and make smoking easier on a person's throat. The change follows the completion of a four-year phasing-in period under a 2016 EU directive on tobacco products.