As New Zealand endures the COVID-19 alert level 4 lockdown, Kiwi smokers are being encouraged to end the extra stress tobacco addiction brings them at an already stressful time. Miles Illemann is the CEO of NZ Smokefree Tomorrow Limited, the sole distributor of nicotine pouches in New Zealand.

He says the company's mission is helping New Zealand achieve smokefree status by 2025 and nicotine pouches will be a huge help.

"They just have such a high, proven effective rate. What we're seeing in European countries is nicotine pouches have a success rate of 60 - 75 percent in getting people to quit smoking," says Illemann.