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There may be people who have cut down smoking as they are not allowed to smoke in their
workplace. There will be ex-smokers who have successfully quit smoking by going to the gym or
joining a local sports group to help them. There may be some, who have stopping smoking by taking
up a new job or starting a new business. These — and so many other ways that people may have used
to shift towards a healthier lifestyle — may suddenly be unavailable and inaccessible in their lives.