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The annual Vapril campaign to help smokers switch to vaping launched yesterday (1 April).

The digitally-focused 2020 campaign seeks to address consumer “misinformation” about vaping with “evidence-backed advice and information”.

It follows last month’s evidence update on the UK e-cigarette market by Public Health England (PHE) which revealed that 37% of smokers had never tried vaping and that over half of them wrongly believed it to be equally or more harmful than smoking. PHE continues to highlight that regulated nicotine vaping is at least 95% less harmful than conventional smoking.