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British American Tobacco (BAT) is marketing e-cigarettes and heated cigarettes with pictures of attractive models and using hashtags such as “I dare you to try it”, despite a crackdown last year after it paid social media influencers to promote its products. In the UK the Advertising Standards Authority banned e-cigarette-makers from paying influencers to promote their products on Instagram. After the ban, Facebook and Instagram both announced in December that they would no longer allow influencers to promote tobacco or e-cigarettes.