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Researchers at the University of East Anglia (UEA) are evaluating a new free vape kit scheme in Great Yarmouth, to help find out whether the initiative helps people to quit smoking tobacco for good. The innovative scheme which is provided by Smokefree Norfolk, offers a vape voucher to people in the Great Yarmouth area who are struggling to quit smoking. Around 21% of people who live in Great Yarmouth smoke tobacco, compared to 14% of people in the rest of Norfolk, and 15% as a national average.